Our Story

Higher Performance, Higher Satisfaction

Best-in-class professionalssuggest and operate the best digital advertising.

Mable's goal

Our goal is to be a performance-oriented media consulting firm that provides advertisers with 'best-of-breed'
with 'minimal cost' based on 'as much' as possible, regardless of advertising media type, including display and search.

Internet advertising specialist media representative
from Media Aid in 2010
Perform advertising execution and effectiveness analysis for large portals and professional sites for a successful online advertising campaign. The advertising area covered by Mable encompasses all online ads, from traditional Internet ads to search ads, including display banner ads, to mobile and video ads.

History

  • 2020

    1. 03

      PlayD KOSDAQ Listed

    2. 04 Open Data Integration Analysis Solution 'Data Factory'
  • 2019

    1. 01 TikTok selected as an official agency
    2. 08

      Mobile Web/App Marketing Platform 'AdScreen 3.0' Launch

  • 2018

    1. 09 Mobile App Marketing Platform 'AdScreen 2.0' Launch
    2. 11

      Selected as a KPP(Kakao Premium Partner)

  • 2017

    1. 06 Signed Mediamath contract
    2. 12

      Business name changed to PlayD-Mable

  • 2016

    1. 01

      Facebook Korea selected as official agency in the first half of 2016

    2. 06

      Tencent and Google DBM advertising agency agreement

    3. 10

      Change of main shareholder, transfer to KT group

  • 2015

    1. 01 Selected as an official Media Rep for Smart Media Rep(SMR) 2015
    2. 07 CJ E&M selected the official Media Rep for online video
    3. 10

      Mobile CPC Network 'AdScreen' Launch

  • 2014

    1. 01

      Selected as the Official Media Rep of the Kakao Marketing Platform

    2. 07 Merger with N Search Marketing Co., Ltd.
    3. 09 Selected as the official media rep for Kakao Mobile Advertising
  • 2013

    1. 09 Launched KakaoTalk affiliate advertising platform 'Campingtalk for Kakao'
    2. 10 Launched 'AdScreen' for Mable network advertising platform
    3. 11 Selected as official Media Rep of Twitter Korea
  • 2012

    1. 07

      Change of shareholder - Han & Company

      Exclusive sales contract for advertising products with KakaoTalk gift

      NAVER selected as official partner in 2012

    2. 08 Contracted exclusive sales of LG U + WiFi advertising products
    3. 10

      Daum Ad@m and Kakao Talk gift-linked advertising product development

      Daum selected as an official agency in 2012

      Mable changed its name to Mable Inc.

    4. 12 Google Korea selected as an official agency in 2013
  • 2011

    1. 05 Launched GRP Forecast 2.0
  • 2010

    1. 08 Media Aid Co., Ltd. established

CI Introduction

Primary Logo
It is the most important identity element as the representative image of Mable.